Brands

The service consists of defining, designing, and managing a brand’s sound so it clearly communicates who the brand is, what it stands for, and how it wants to be remembered. It goes beyond music, focusing on creating a strategic sonic language aligned with the brand’s visual identity, values, and business objectives.

This includes the development of a unique sonic identity (concept, personality, and sonic DNA), the creation of original compositions such as sonic signatures, music for campaigns, retail spaces, digital platforms, and events, as well as the adaptation of sound across all brand touchpoints. The goal is to build instant recognition, brand consistency, and emotional connection, ensuring the brand stands out, is memorable, and feels cohesive whether it represents a product or a service.

Case studies:

A very clear example is McDonald's, who developed such a unique melody that it is able to transcend time, adapting it to different times of the year and even to different cultures:

McDonald's

Kitkat

In a market saturated with visual stimuli, a strong sonic identity becomes a powerful competitive advantage. Brands must not only look good — they must sound consistent, recognizable, and emotionally connected to their audience.

First, sonic identity strengthens brand recognition. Just as a visual logo allows instant identification, a sonic logo or musical signature can trigger immediate brand recall. Iconic examples such as the startup sound of Intel or the “ta-dum” of Netflix show how sound can become a strategic brand asset.

Second, sound creates emotional connection. Music and audio elements instantly activate memories, feelings, and moods. For brands in beverages, fashion, food, or technology, a well-crafted sonic identity can communicate freshness, elegance, energy, heritage, or innovation without a single word.

Additionally, sonic identity ensures consistency across touchpoints: physical stores, advertisements, social media, events, mobile apps, interactive packaging, and digital experiences. This builds a cohesive omnichannel brand experience.

It also drives differentiation. In highly competitive categories where many products offer similar benefits, sound can become a key distinguishing factor that reinforces brand personality and positioning.

In short, a well-designed sonic identity is not just an advertising element — it is a strategic asset that builds memory, emotion, and long-term brand value.

Intel

Old Spice

What We Offer

1. Sonic Identity Strategy
We analyze the brand’s DNA purpose, values, personality, target audience, and positioning to define a clear sonic direction aligned with its visual and verbal identity.

2. Sonic Logo
We create memorable audio signatures that allow instant brand recognition. We also design adaptable versions for advertising, digital platforms, events, and physical experiences.

3. Brand Music System
We develop a coherent musical ecosystem: institutional music, campaign themes, social media tracks, in-store music, and event sound. All unified under a consistent sonic language.

4. Sound Design for Brand Touchpoints
We craft tailored sounds for mobile apps, notifications, digital experiences, interactive packaging, activations, and physical environments.

5. Multi-Platform Adaptation
We design the sonic identity to function seamlessly across advertising, social media, streaming, retail, events, audiovisual content, and any environment where the brand is present.

At Musiva Studio, we transform sound into identity, emotion, and competitive advantage.